There are two kinds of people our exclusive BLUFFS shirt appeals to. The first group is people who live in places with bluffs -- like the city of Council Bluffs, Iowa. Or the Scarborough Bluffs area of Toronto, Canada. Or the "real" Scarborough Bluffs in England.
The other group are poker players and enthusiasts of card games that involve bluffing. And this is where the shirt gets tricky and complex, because on the one hand, this shirt announces that you are the type of player who "bluffs." On the other hand, the shirt itself may be a "bluff" in that it makes other players think you're bluffing when in fact you're not. Maybe you're only bluffing about being a bluffer. That's for you to know and them to get seriously psyched-out by. See how subtle this one is? Round and round it goes, where the buck stops only the croupier knows..
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